HUGO BOSS ASIA ART aims to support emerging contemporary artists. Emerging artists are those who run at the early stage of their artistic creation and exhibition practices, question, extend and enrich the possibilities of contemporary art. They do not only deconstruct established codes of art, but fully take the risk of offering unexpected forms, experiences and meanings into the process of making and seeing the picture. Emerging artists in Asia could be closely connected to the specificities of their artistic, social and cultural contexts, but it is the way they express these specificities into a strong, fresh, powerful, critical and emotional visual experience that will make these emerging artists so relevant for the HUGO BOSS ASIA ART.