Contemporary art is an integral part of the HUGO BOSS corporate culture. In conjunction with the Solomon R. Guggenheim Museum the Group established the HUGO BOSS PRIZE in 1996 which has evolved into an internationally renowned art award. The prize was complemented by the HUGO BOSS ASIA ART Award in 2013. HUGO BOSS has also supported numerous international exhibitions. To date, these have presented works by Ross Bleckner (1995), Georg Baselitz (1995 and 1996), Dennis Hopper (2001), James Rosenquist (2003), Olafur Eliasson (2005) and Josephine Meckseper (2007). In 2012, HUGO BOSS sponsored the solo exhibition of Jeff Koons at the Fondation Beyeler in Switzlerland. Since 2014, the Group has started a special partnership with the Vitra Design Museum in Weil am Rhein, supporting exhibitions like “Konstantin Grcic Panorama” (2014), “The Bauhaus #itsalldesign” (2015/2016) and “An Eames Celebration” (2017).