Contemporary art is an integral component of the HUGO BOSS corporate culture. By providing fresh impulses and inspiration, it nurtures tolerance and a spirit of innovation. Based on this conviction, HUGO BOSS has invested much effort and energy in its international arts sponsorship role.

In conjunction with the Solomon R. Guggenheim Museum, the Group established the HUGO BOSS PRIZE in 1996 which has evolved into an internationally renowned accolade over the past two decades. The prize was complemented by the HUGO BOSS ASIA ART Award in 2013, focusing on upcoming artists in Asia. It is awarded every two years together with the Rockbund Art Museum, honoring internationally notable contemporary art in this region.

Today HUGO BOSS counts many internationally renowned museums among its partners and supports numerous international exhibitions of contemporary art. These have for example presented works by Ross Bleckner (1995), Dennis Hopper (2001), Olafur Eliasson (2005), Josephine Meckseper (2007) or Jeff Koons (2012). Since 2013, the Group is sponsor of “Konstantin Grcic – Panorama”, the largest solo exhibition on the German designer Konstantin Grcic and his work to date. Alongside these projects, HUGO BOSS has repeatedly supported artists and their works at the Venice Biennale.

Further information on HUGO BOSS can be found at hugoboss.com.